IFS are one of the largest online furniture distributors and retailers in the UK. The import, sell and manage the logistics for their both their own extensive online furniture catalogues, and other prominent wholesalers. They approached five rivers to become a partner in fulfilling a highly ambitious bunnies strategy.
What We Did
The daunting scope and timeframe of the development was categorised into four distinct phases: Brand Design, Website Development, Marketing and Application Development.
To date we have designed over 10 brand identities for the business components that makeup IFS. Each design is target market orientated and incorporates our creative approach to corporate identity.
Five Rivers developed a secure CMS solution that allowed IFS to manage multiple Websites within a single permissions based login. The Web solution is template based allowing for rapid launching of newly branded portals and also publishing products to multiple online locations.
Now in its 5th year, the online marketing campaign has been an unqualified success story. In the highly competitive online furniture retailing market, we have enabled online sales to grow consistently while the actual budget is reduced. Initially focusing on an aggressive PPC based campaign, we've now achieved full saturation for key search terms.
After intense consultation with the client and their supply chain, Five Rivers architected and developed a 100% online solution to manage the logistics of millions of pounds of furniture. The multi user systems manages the delivery life cycle as well as being integrated with different client stock control systems.
- Graphic design
- Image sourcing
- Brand evolution
- Print management
- Multi Website Content Management system development
- Full service Property Management system
- Secure e-commerce modules
- Website/Email Hosting
- Web based application
- Web services
- Helpdesk support
- Technical Support
- Remote Online Data Backup
- Competitor Analysis
- Keyword research and reporting
- Directory Submission
- Search Engine Submissions
- Content Publishing
- Social Bookmarking Submission
- Article Submission
- Blog Hosting
- Press Release Distribution
- Classified ad Submission
- Social Media Strategy incorporating Twitter, Facebook, Stumble Upon etc
- Blogger Blog Promotion
- Comment Posting on Blogs
- PPC Management of large scale budget
- Reporting and analysis for continuous improvement
- Defining a clear program of work and project schedule.
- All key deliverables were defined and using an Agile Project management approach
- Specifications & Documentation
- Stage & Resource Planning
- Risk & Issue management
- Quality Assurance
- Post implementation review and phase architecture
What They Said
"A 700% increase in online business sales based on a robust Website platform
has ticked all the boxes for our aims and objectives. We have expanded rapidly and
Five Rivers are part of that success - long may it continue."
More Case Studies
A 700% increase in online business sales based on a robust Website platform has
ticked all the boxes for our aims and objectives. We have expanded rapidly and
Five Rivers are part of that success - long may it continue.
At Five Rivers - all our work is project managed and fully documented. To add value to our service delivery, we have obtained external auditing of our processes, including Accredit UK Certification in Software Development and Microsoft Partnership.
Five Rivers has developed a strategic partnership and achieved the highest level of solutions partner; Gold Certified Partnership. Being a Gold Certified Partner with Microsoft, we have demonstrated our expertise in business and technology solutions built on the Microsoft platform. All of our engineers are continually tested for improvement to ensure a wide range of industry capability.
Five Rivers internet marketing is a professional Search engine optimisation company based in West Midlands, UK, specialises in online internet marketing. Five Rivers Internet Marketing experts carry a result driven approach in order to achieve top ranking on all major search engines (Google, yahoo, Bing (MSN) etc) for your website.