Internet Fulfilment Services Case Study By Five Rivers

Project Scope

IFS are one of the largest online furniture distributors and retailers in the UK. The import, sell and manage the logistics for their both their own extensive online furniture catalogues, and other prominent wholesalers. They approached five rivers to become a partner in fulfilling a highly ambitious bunnies strategy.

What We Did

The daunting scope and timeframe of the development was categorised into four distinct phases: Brand Design, Website Development, Marketing and Application Development.

Brand Design

To date we have designed over 10 brand identities for the business components that makeup IFS. Each design is target market orientated and incorporates our creative approach to corporate identity.

Website Development

Five Rivers developed a secure CMS solution that allowed IFS to manage multiple Websites within a single permissions based login. The Web solution is template based allowing for rapid launching of newly branded portals and also publishing products to multiple online locations.

Marketing

Now in its 5th year, the online marketing campaign has been an unqualified success story. In the highly competitive online furniture retailing market, we have enabled online sales to grow consistently while the actual budget is reduced. Initially focusing on an aggressive PPC based campaign, we've now achieved full saturation for key search terms.

Application development

After intense consultation with the client and their supply chain, Five Rivers architected and developed a 100% online solution to manage the logistics of millions of pounds of furniture. The multi user systems manages the delivery life cycle as well as being integrated with different client stock control systems.

Services Deployed

Brand implementation

Graphic design
Image sourcing
Brand evolution
Illustration
Print management

Website Development

Design
Multi Website Content Management system development
Full service Property Management system
Secure e-commerce modules
Website/Email Hosting
Web based application
Web services

Support

Helpdesk support
Technical Support
Training
Remote Online Data Backup

Online Marketing

Competitor Analysis
Keyword research and reporting
Directory Submission
Search Engine Submissions
Content Publishing
Social Bookmarking Submission
Article Submission
Blog Hosting
Press Release Distribution
Classified ad Submission
Social Media Strategy incorporating Twitter, Facebook, Stumble Upon etc
Blogger Blog Promotion
Comment Posting on Blogs
PPC Management of large scale budget
Reporting and analysis for continuous improvement

Project Management

Defining a clear program of work and project schedule.
All key deliverables were defined and using an Agile Project management approach
Specifications & Documentation
Stage & Resource Planning
Risk & Issue management
Quality Assurance
Post implementation review and phase architecture

What They Said

"A 700% increase in online business sales based on a robust Website platform has ticked all the boxes for our aims and objectives. We have expanded rapidly and Five Rivers are part of that success - long may it continue."
B Uppal
Managing Director

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Furniture Group

A 700% increase in online business sales based on a robust Website platform has ticked all the boxes for our aims and objectives. We have expanded rapidly and Five Rivers are part of that success - long may it continue.
B Uppal
Managing Director

Accredit UK

At Five Rivers - all our work is project managed and fully documented. To add value to our service delivery, we have obtained external auditing of our processes, including Accredit UK Certification in Software Development and Microsoft Partnership.

Microsoft Partner

Five Rivers has developed a strategic partnership and achieved the highest level of solutions partner; Gold Certified Partnership. Being a Gold Certified Partner with Microsoft, we have demonstrated our expertise in business and technology solutions built on the Microsoft platform. All of our engineers are continually tested for improvement to ensure a wide range of industry capability.

Online Marketing

Five Rivers internet marketing is a professional Search engine optimisation company based in West Midlands, UK, specialises in online internet marketing. Five Rivers Internet Marketing experts carry a result driven approach in order to achieve top ranking on all major search engines (Google, yahoo, Bing (MSN) etc) for your website.